Nhoroondo yeBirkenstock yakatemwa yakatanga muna 1774, ichiita kuti zita rakafanana nemhando uye nyaradzo. Konrad Birkenstock, muna 1897, Revolution shangu nekugadzira iyo yekutanga yemhando yeatarishi yakavezwa uye inochinjika tsoka, kuisa hwaro hwekubudirira kwebrand. Pasinei nekugadzirwa kwemaindasitiri mukutanga kwezana ramakore rechi20, Birsenstock yakaramba yakazvipira kuseka. Uku kuzvitsaurira kwakatungamira kuhunyanzvi hwavo muInsole dhizaini, kuzadzisa hosha yemusika inokura yetsika, inoshanda shangu.
Konrad's 1902 kusikwa kweiyo tsoka yakaiswa yakakurumidza kugamuchirwa nevazhinji vagadziri vemugadziri varo kuti vanyaradzo uye rutsigiro. Pakazosvika 1913, Birkenstock anobatana nenharaunda yezvekurapa kuti ive misa-gadzira shangu dzehutano, ichisimbisa kukosha kwetsoka dzakakodzera kwehutano hwetsoka.
Munguva yeHondo Yenyika I, Birkenstock vakawedzera zvipo zvavo kuti vaise shangu dzeOrthopidic evarwi, uye muna 1914, vakaunza "tsoka yebhuruu," yakatengeswa neEurope. Dzidzo yavo yehunyanzvi
Karl Birkenstock's 1963 Dhizaini yeiyo yekutanga birkenstock shandhi, "Madrid," yakanyorwa bhuku rekupinda mumusika wekunakidzwa. Pakazosvika 1966, shangu dzimba dzeBirstock dzinosvika kuUnited States, kuwana mukurumbira muma1970s counter-tsika.
Iyo iconic Arizona shangu, yakatangwa muna 1973, yakava mupfupi wepasi rose. Birkenstock akambundirwa kusimbiswa muna 1988 uye akaona kutangazve mumakore ekuma1990 se "anti-fashoni" vakava tsika. Iyo brand consolidation mune yemusangano yemusangano muna 2013 uye its studio muParis muna2009 inoratidza nhaka yayo yekusimudzira.
Birkenstock inotarisa pane nyaradzo uye hutano anoramba akasimba. Vakaramba vachiita brand yeumbozha, kuderera kuungana vane macendy label kuti varambe vakateerera kune yavo core tsika.
PaXinzirain, isu tinopa tsika yetsika birkenstock zvigadzirwa, kubva kune yakasarudzika zvigadzirwa zvekugadzirwa kuzere-kugadzirwa. Masevhisi edu anobatsira zvigadzirwa zvako zvinomira muindasitiri yemafashoni uye tsigiro dzimba dzekushandisa bhizinesi. Taura nesu nhasi kuti udzidze zvakawanda nezve mabasa edu ekugadzira uye mamwe ekugadzira mhinduro.
Kutumira Nguva: Jul-02-2024
