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Iguqulwa kanjani i-autry kusuka ekuzabalaleni i-Brand of € 600 million: Indaba yempumelelo ngokwezifiso

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Yasungulwa ngo-1982, i-Aumerican Sports Footwear Brand, yavuka ekuqaleni ukuthi iveze nezicucu zayo ze-tennis, ukugijima, kanye nokuqina komzimba. Yaziwa ngedizayini yayo ye-retro kanye ne-Iconic "The Medalist" Isicoco seTennis, impumelelo ye-autris yavele yashona ngemuva kokushona komsunguli ngo-2009, okuholela ekunciphiseni kwayo.

Ngo-2019, i-autriry yatholwa osomabhizinisi base-Italy, okuholela ekuguqukeni okumangalisayo. Ukuthengiswa komkhiqizo kuqhamuke kusuka ezigidini ezingama- € 3 ngo-2019 kuya ku-114 million ngo-2023, ngenzuzo ye-EBITDA yezigidi ezingama- € 35. I-Autry ihlose ukufinyelela € 300 million ekuthengisweni konyaka ngonyaka ngo-2026 - ukukhuphuka okukodwa okungu-100 eminyakeni eyisikhombisa!

Muva nje, inhloko-dolobha yesitayela, inkampani yezokulingana yangasese yase-Italy, imemezele amasu wokutshala imali € 300 izigidi ukuthola i-acry elawulayo e-Autry, manje eselugugu cishe ezigidini ezingama-600. URoberta Benaglia wenhlokodolobha yesitayela echazwe ngokuzenzakalela njengo "ubuhle bokulala" nge-Heritage eqinile yamagugu nenethiwekhi yokusabalalisa, ngokuhlelwa ngobuhlakani phakathi kwemidlalo yasendulo kanye nezingxenye zokunethezeka.

Ngo-2019, u-Alberto Raenge kanye nozakwethu bathola i-Autry, bayiguqula ibe uhlobo lwendlela yokuphila yesimanje. Ngo-2021, okwenziwe e-Italy Fund, eholwa nguMauro Grange kanye no-Cucci CEO uPatrizio Di Marco, babekhuphule kakhulu inani le-attry. Ukugxila kokwenza ngokwezifiso namamodeli wakudala kwasiza ukuvuselela uhlobo lomkhiqizo, okuholele ekukhuleni okuhlaba umxhwele.

"I-Medalist" yayingumkhiqizo ophezulu ngawo-1980. Iqembu elihlaziyisiwe le-attry arekaliwe le design yakudala ngezifiso zanamuhla, ethandeka esizukulwaneni esisha. Ukusetshenziswa kwemibala enesibindi nokukhethwa ngokwezifiso, kanye ne-retro aesthetic, kwaqinisa isicelo somkhiqizo eYurophu.
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I-Outry ekuqaleni igxile ezindlini zokunethezeka e-Europe futhi selinwebekile emakethe yase-US, kufaka phakathi abathengisi abaphezulu abanjenge-Nordstrom ne-SAKS Fifth Avenue. Uhlobo luhlola nezitolo ze-pop-up e-Asia, kufaka phakathi i-seoul, iTaipei, neTokyo, nezinhlelo zokunwetshwa okwengeziwe e-Main Freeland China. Ukwenza ngokwezifiso nokuma kwamasu wokuma emakethe ukudlala izindima ezibalulekile kulokhu kukhula emhlabeni jikelele.

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Isikhathi sePosi: Aug-28-2024
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