Ukuqhamuka nokwakheka kwebhande lezimboni kuyinqubo ende futhi enobuhlungu, kanye nebhande lezimboni zabesifazane beChengdu, neyaziwa ngokuthi "inhloko-dolobha yezicathulo zabesifazane eChina," akayona into. Umkhakha wokwakha izicathulo zabesifazane eChengdu ungalandelelwa emuva ngawo-1980s, kusukela ku-Jiangxi Street eWuhou esifundeni sase-shuangliu. Kwavela emihlanganweni emincane yomndeni kuya emigqeni yokukhiqiza yezimboni yanamuhla, ukumboza yonke iketanga lezezimboni neliphansi lezimboni ezivela ezinsikeni zezinto ezisetshenziswayo zesikhumba kuya kokuthengiswa kwezicathulo. Ukubeka phansi okwesithathu esizweni, i-Chengdu Shoe Industry Belt, eceleni kweWenzhou, i-Quanzhou, kanye noGuangzhou, ikhiqize amazwe ahlukahlukene okucacayo kwabesifazane, ithunyelwa emazweni angaphezu kwayi-120 futhi yakhiqiza amakhulukhulu ezigidigidi. Sekuphenduke okuphelele kakhulu kwezicathulo, ukuthengisa, ukukhiqiza, kanye nokubonisa i-HUB entshonalanga yeChina.
Kodwa-ke, ukukhuthala kwemikhiqizo yakwamanye amazwe kwaphazamisa ukuthula kwale "dolobha elikhulu lezicathulo zabesifazane." Izicucu zabesifazane zeChengdu azizange ziguqule ngempumelelo imikhiqizo enophawu njengoba kulindeleke kodwa kunalokho baba amafektri we-OEM wemikhiqizo eminingi. Imodeli yokukhiqiza enamahloni kakhulu kancane kancane yenza buthaka izinzuzo zebhande lezimboni. Ngakolunye uhlangothi lokuphela kokuhlinzekwa kwempahla, umthelela omkhulu we-e-commerce online ephoqelele imikhiqizo eminingi ukuvala izitolo zawo ezingokomzimba futhi usinde. Le nkinga yasakazeka ngebhande lezinkomba zabesifazane leChengdu like ngomphumela wevemvane, okwenza ama-oda wokufaka ama-plummet kanye namafektri ukuze avale, acindezele lonke ibhande lemboni liguqulwe.
UTina, u-CEO weChengdu Xinzirain Shoes Co, Ltd, ubonile izinguquko embonini yezimboni zabesifazane beChengdu ohambweni lokuya olwenza iminyaka engu-13 kanye nezinguquko ezintathu. Ngo-2007, uTina wabona amandla ebhizinisi ezicathulweni zabesifazane ngenkathi esebenza emakethe ethengiswayo eHehuhiachi kaChengdu. Ngo-2010, uTina waqala okwakuyo efektri yezicathulo zabesifazane. "Ngaleso sikhathi, savula ifektri eJinhuah, sathengisa izicathulo eHehuhuachi, sangena lapho seluzokhiqiza. Lezo zikhathi zegolide," uTina uchaze ukuchuma kwalesosikhathi .
Kepha njengemikhiqizo emikhulu kakhudlwana njengodrako obomvu nonyaka lapho befika kubo ukuthola izinsizakalo ze-OEM, ingcindezi yemiyalo yama-OEM idonsele isikhala sayo semikhiqizo yokuzenzela. "Sikhohliwe ukuthi saba nohlobo lwethu lube ngumfutho wengcindezi yokupholisa ama-oda ama-ejenti," kukhunjulwa uTina, echaza leso sikhathi ngokuthi "njengokuhamba nothile odlula umphimbo wakho." Ngo-2017, ngenxa yezizathu zezemvelo, uTina washukumisela efektri yakhe epaki elisha, eqala ukuguqulwa kwalo kokuqala ngokushintsha kusuka ku-Offle Brand OEM kumakhasimende akwa-inthanethi anjengeTaobao naseTmall. Ngokungafani ne-OEM enobukhulu, amakhasimende aku-inthanethi ayenengcindezi engcono yemali, akukho mfutho wokusungula, futhi akukho mqoko, okuholela ekunciphiseni ingcindezi yokukhiqiza futhi alethe impendulo eningi yedijithali evela kubathengi ukuthuthukisa ukukhiqizwa kwasefektri kanye namakhono we-R & D, edayisa imikhiqizo ehlukile. Lokhu kwabeka isisekelo esiqinile sendlela yokuhweba yakwaTina yakwamanye amazwe.
Ngakho-ke, uTina, ongazange akhulume noma yisiphi isiNgisi, aqala ukuguqulwa kwakhe kwesibili, kusukela ekuqaleni ekuhwebeni kwangaphandle. Wenza lula ibhizinisi lakhe, washiya leli Factory, waguqulwa ebheke kwezohwebo lomngcele, wakha kabusha iqembu lakhe. Naphezu kwezinkomba ezibandayo nokuhlekisa ngontanga, ukuhlakazeka kanye nenguquko yamaqembu, nokungamukeleki nokungamukeleki emndenini, waphikelela, echaza le nkathi. " Ngalesi sikhathi, uTina wabhekana nokudangala okukhulu, ukukhathazeka okuvame ukukhathazeka nokuqwasha, kodwa waqhubeka nokufunda ngokuhweba kwangaphandle, ukuvakasha nokufunda isiNgisi, nokwakha kabusha iqembu lakhe. Kancane kancane, uTina kanye nebhizinisi lezicucu zabesifazane bakhe baphuma phesheya kwezilwandle. Ngo-2021, ipulatifomu ye-TIna's Online yaqala ukukhombisa isithembiso, ngama-oda amancane amakhulu ngababili avula imakethe yaphesheya evulela imakethe yaphesheya. Ngokungafani namanye amafektri 'i-OEM esikalini esikhulu, uTina ugcizelele ngekhwalithi yokuqala, egxile kwimikhiqizo emincane yama-design, othonya, kanye nezitolo ezincane ze-Design Chain aphesheya kwezilwandle, edala i-niche kodwa imakethe enhle. Ukusuka ekwakhiweni kwe-logo ukukhiqizwa kokuthengisa, uTina wawubandakanya kakhulu kuzo zonke izinyathelo zenqubo yokukhiqiza izicathulo zabesifazane, eqeda iluphu elibanzi elivaliwe. Uqoqe amashumi ezinkulungwane zamakhasimende aphesheya kwezilwandle ngesilinganiso esithe xaxa. Ngesibindi nokubekezela, uTina uzuze isikhathi esiphumelelayo sebhizinisi kaninginingi.
Namuhla, uTina ubhekene nenguquko yakhe yesithathu. Ungumama ojabulayo wezintathu, umthandi wokuzivocavoca, kanye ne-blogger yevidiyo ekhuthazayo. Uphinde walawula impilo yakhe, futhi uma ekhuluma ngezinhlelo ezizayo, uTina ubheka ukuthengiswa kwenhlangano yama-brand averes abazimele nokukhulisa okwakhe umkhiqizo, abhale bona umkhiqizo wakhe. Njengase-movie "uDeveli ugqoka uPrada," impilo inqubo yokuzitholela njalo. UTina futhi uqhubeka nokuhlola amathuba amaningi. I-Chengdu Abesifazane Imboni Yezimbozi Imboni ilindele osomabhizinisi abahle kakhulu njengoTina ukubhala izindaba ezintsha zomhlaba.
Isikhathi sePosi: Jul-09-2024
