Esikhathini sanamuhla semfashini yemfashini esheshayo, ukuncika kuphela esigabeni esisodwa somkhiqizo kungathatha kuphela uphawu kuze kube manje. Njengoba kubonakala ngezinto ezinkulu zezimboni njenge-lululemon ne-arc'terlu, ngisho nemikhiqizo ebusa niches yazo iya ngokuya ikhula ezindaweni ezintsha ukuze ihlangabezane nokuvela kwezidingo zabathengi. Le shift iqokomisa umbuzo obalulekile: Ngabe imikhiqizo ingasekelaze isikhathi esingakanani impumelelo yabo ngokugxila kokukhethekile nje?
E-Xinzirain, siyasiqonda isidingo sokuguqula futhi sisuse ngenkathi sigcina ukugxila okubukhaliisimona-ukwenza ngokwezifiso. Ngedumela eliqinile njengomenzi oholayo, sisebenza ngokukhethekile ekunikezeni i-OEM, ODM, kanye nezinsizakalo zokuqamba zomklami zezicathulo zabesifazane ngokwezifiso. Ubuchwepheshe bethu busivumela ukuba sibheke imikhiqizo efuna ukudala imigqa yezinyawo yezinyawo ezihlukile evumelana nezithameli zazo ezihlosiwe.
Ukungena kukaLulelemon emakethe yezicathulo zezinyawo zasemanzini kanye nokuhamba kuka-Arcy'terx kuma-design wemfashini azokwakhiwa ngemfashini kuyizibonelo zendlela imikhiqizo engakhula ngayo ngempumelelo ngokuqonda izethameli zayo. Ngokufanayo, ama-xinzirain anika amandla ama-brands ukuphula umhlabathi omusha kuzo zonke izinhlobo zemakethe yezicathulo. SinikezelaUkuxhaswa okuphelele, kusuka ekwakhiweni komqondo ukukhiqizwa, ukuqinisekisa ukuthi iphrojekthi ngayinye yangokwezifiso ihlangana nobunikazi bomkhiqizo futhi ihlangabezana nokulindelwe kwemakethe.
Noma ngabe ufuna ukuthuthukisa izicathulo ze-chunky ngokwezifiso noma udinga umlingani weqoqo lakho elilandelayo lokudluliselwa ngemfashini, i-Xinzirain inikezela ngobuchwepheshe kanye namakhono okukhiqiza ukuletha umbono wakho empilweni. -Kwethukuvunyelwe uhulumeni, I-Eco-YaziIzinqubo zokukhiqiza zibonisa ukuzibophezela kwethu kumfanelo wezenhlalo kanye nokusimama, ukusibeka eceleni embonini.
Ukubambisana ne-Xinzirain kusho ukufinyelela ingcebo yesipiliyoni neqembu elizinikezele elibeka phambili emisha, ikhwalithi, nokwaneliseka kwamakhasimende. Ake sisebenzisane ukudala izicathulo zabesifazane ngokwezifiso ezingahlali nje kuphela kodwa zize zizenzele okulindelwe emakethe.
Ufuna ukwazi insiza yethu yangokwezifiso?
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Isikhathi sePosi: Aug-12-2024
